Slow Journalism - A comparative media content analysis

Digitalization crumbled the infrastructure of organizational journalism. Old-line institutions took radical measures to survive. A new age began... For some; this was a disaster for journalism; for others, it was the commencement of a golden age. It was always up to public. Public is the determinantfactor for quality journalism. Being more conscious with technological means; participation in journalistic activities and demand on quality might lead to a ‘’better journalism’’. Some emergant business models support this approach; one of them being slow journalism. Journalism; slowly and consciously, but how does it work?Can slow journalism help people navigate in the post-truth era or is it just a product of a life style politics? In order to find that; a qualitative media content analysis is performed between two journalistic products. The results show that; the selected slow journalism product offer not a ‘’richer’’ content. But slow journalism has many forrms and it is not yet clearly defined.Journalism is ideally a noble proffesion. The noble ideas and purposes of journalism are used very often for marketing purposes. With qualitative media content analysis, these noble purposes can be observed, evaluated and new strategies can be developped to improve them.