Tobias Schäfers

FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.de
ID
77945

13 Publikationen

Alle markieren

[13]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management.   Industrial marketing management : the international journal for industrial and high-tech firms. 2022;103(5):A1–6.
ELSA | DOI
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T, Leban M. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2022;39(2):751–61.
ELSA | DOI
 
[8]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T, Groza M. Selling ownership or selling access? Examining salespersons’ preferences and capabilities .
ELSA
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | OA
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073–88.
ELSA | DOI | Download (ext.)
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282–94.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2020;93:466–81.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357–72.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso GP, Schäfers T, Kukar-Kinney M. Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research. 2019;101:229–42.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht AK, Schäfers T, Walsh G, Beatty SE. The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research. 2019;22(1):60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers T, Moser R, Narayanamurthy G. Access-Based Services for the Base of the Pyramid. Journal of Service Research. 2018;21(4):421–37.
ELSA | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Vancouver

Export / Einbettung

13 Publikationen

Alle markieren

[13]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M, Schäfers T, Lindgreen A, Di Benedetto CA. Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management.   Industrial marketing management : the international journal for industrial and high-tech firms. 2022;103(5):A1–6.
ELSA | DOI
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F, Westphal J, Rangarajan D, Schäfers T, Parra-Merono MC, De-Juan-Vigaray MD. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T, Leban M. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G, Schäfers T, Brinkhoff S, Nauß N. „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement.
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M, Vogt F. On-demand features: Consumer reactions to tangibility and pricing structure. Journal of Business Research. 2022;39(2):751–61.
ELSA | DOI
 
[8]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T, Groza M. Selling ownership or selling access? Examining salespersons’ preferences and capabilities .
ELSA
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | OA
Schäfers T, Narayanamurthy G, Moser R, Leban M. The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks. Psychology & Marketing. 2021;38(11):2073–88.
ELSA | DOI | Download (ext.)
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers T, Falk T, Kumar A, Schamari J. More of the same? Effects of volume and variety of social media brand engagement behavior. Journal of Business Research. 2021;135:282–94.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers T, Ruffer S, Böhm E. Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration. Industrial Marketing Management. 2020;93:466–81.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs J, Schäfers T, Groza MD. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements. Journal of Marketing Theory and Practice. 2020;28(4):357–72.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso GP, Schäfers T, Kukar-Kinney M. Free no more - investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research. 2019;101:229–42.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht AK, Schäfers T, Walsh G, Beatty SE. The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research. 2019;22(1):60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers T, Moser R, Narayanamurthy G. Access-Based Services for the Base of the Pyramid. Journal of Service Research. 2018;21(4):421–37.
ELSA | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Vancouver

Export / Einbettung