Tobias Schäfers

FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.de
ID
77945

13 Publikationen

Alle markieren

[13]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der u. a.: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management, in:   Industrial marketing management : the international journal for industrial and high-tech firms 103 (2022), H. 5,  S. A1–A6.
ELSA | DOI
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. u. a.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, o. O. u. J. .
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias/Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, o. O. u. J. .
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit u. a.: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, o. O. u. J. .
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias/Leban, Marina/Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure, in: Journal of Business Research 39 (2022), H. 2,  S. 751–761.
ELSA | DOI
 
[8]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias/Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities , o. O. u. J. .
ELSA
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | OA
Schäfers, Tobias et. al. (2021): The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks, in: Psychology & Marketing 38 (11), S. 2073–2088.
ELSA | DOI | Download (ext.)
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias et. al. (2021): More of the same? Effects of volume and variety of social media brand engagement behavior, in: Journal of Business Research 135, S. 282–294.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias et. al. (2020): Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration, in: Industrial Marketing Management 93, S. 466–481.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe et. al. (2020): Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements, in: Journal of Marketing Theory and Practice 28 (4), S. 357–372.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul et. al. (2019): Free no more - investigating customer reactions to unexpected free-to-fee switches, in: Journal of Business Research 101, S. 229–242.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K. et. al. (2019): The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery, in: Journal of Service Research 22 (1), S. 60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias et. al. (2018): Access-Based Services for the Base of the Pyramid, in: Journal of Service Research 21 (4), S. 421–437.
ELSA | DOI
 
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Zitationsstil: Universität Freiburg

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13 Publikationen

Alle markieren

[13]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der u. a.: Moving the needle: Publishing academic-practitioner research in Industrial Marketing Management, in:   Industrial marketing management : the international journal for industrial and high-tech firms 103 (2022), H. 5,  S. A1–A6.
ELSA | DOI
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F. u. a.: Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, o. O. u. J. .
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias/Leban, Marina: On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, o. O. u. J. .
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit u. a.: „Just try it on!” - Using location-based bluetooth technology to reveal the effects of fitting room visits on purchases and in-store movement, o. O. u. J. .
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias/Leban, Marina/Vogt, Florian: On-demand features: Consumer reactions to tangibility and pricing structure, in: Journal of Business Research 39 (2022), H. 2,  S. 751–761.
ELSA | DOI
 
[8]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias/Groza, Mark: Selling ownership or selling access? Examining salespersons’ preferences and capabilities , o. O. u. J. .
ELSA
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | OA
Schäfers, Tobias et. al. (2021): The sharing economy at the base of the economic pyramid: How access‐based services can help overcome ownership risks, in: Psychology & Marketing 38 (11), S. 2073–2088.
ELSA | DOI | Download (ext.)
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias et. al. (2021): More of the same? Effects of volume and variety of social media brand engagement behavior, in: Journal of Business Research 135, S. 282–294.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias et. al. (2020): Outcome-based contracting from the customers’ perspective: A means-end chain analytical exploration, in: Industrial Marketing Management 93, S. 466–481.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe et. al. (2020): Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements, in: Journal of Marketing Theory and Practice 28 (4), S. 357–372.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul et. al. (2019): Free no more - investigating customer reactions to unexpected free-to-fee switches, in: Journal of Business Research 101, S. 229–242.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K. et. al. (2019): The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery, in: Journal of Service Research 22 (1), S. 60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias et. al. (2018): Access-Based Services for the Base of the Pyramid, in: Journal of Service Research 21 (4), S. 421–437.
ELSA | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Universität Freiburg

Export / Einbettung