Tobias Schäfers
FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.deID
13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms, vol. 103, no. 5, 2022, pp. A1–6, https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., et al. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, et al. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement.
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, et al. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, vol. 39, no. 2, 2022, pp. 751–61, https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities .
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, Wiley, 2021, pp. 2073–88, doi:10.1002/mar.21541.
ELSA
| DOI
| Download (ext.)
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier, 2020, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Taylor & Francis, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K., et al. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research, vol. 22, no. 1, Sage, 2019, pp. 60–74, doi:10.1177/1094670518802059.
ELSA
| DOI
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias, et al. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research, vol. 21, no. 4, Sage, 2018, pp. 421–37, doi:10.1177/1094670518770034.
ELSA
| DOI
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13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh, Michel, et al. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms, vol. 103, no. 5, 2022, pp. A1–6, https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., et al. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, et al. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement.
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, et al. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research, vol. 39, no. 2, 2022, pp. 751–61, https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities .
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 |
Schäfers, Tobias, et al. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing, vol. 38, no. 11, Wiley, 2021, pp. 2073–88, doi:10.1002/mar.21541.
ELSA
| DOI
| Download (ext.)
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, et al. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research, vol. 135, Elsevier, 2021, pp. 282–94, doi:10.1016/j.jbusres.2021.06.033.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias, et al. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management, vol. 93, Elsevier, 2020, pp. 466–81, doi:10.1016/j.indmarman.2020.06.002.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe, et al. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice, vol. 28, no. 4, Taylor & Francis, 2020, pp. 357–72, doi:10.1080/10696679.2020.1768869.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul, et al. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research, vol. 101, Elsevier, 2019, pp. 229–42, doi:10.1016/j.jbusres.2019.03.050.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K., et al. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research, vol. 22, no. 1, Sage, 2019, pp. 60–74, doi:10.1177/1094670518802059.
ELSA
| DOI
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias, et al. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research, vol. 21, no. 4, Sage, 2018, pp. 421–37, doi:10.1177/1094670518770034.
ELSA
| DOI