Tobias Schäfers
FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.deID
13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms 103, no. 5 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono, and M.D. De-Juan-Vigaray. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, n.d.
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research 39, no. 2 (2022): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , n.d.
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | 
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
ELSA
| DOI
| Download (ext.)
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2020): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice 28, no. 4 (2020): 357–72. https://doi.org/10.1080/10696679.2020.1768869.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul, Tobias Schäfers, and Monika Kukar-Kinney. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research 101 (2019): 229–42. https://doi.org/10.1016/j.jbusres.2019.03.050.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K., Tobias Schäfers, Gianfranco Walsh, and Sharon E. Beatty. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research 22, no. 1 (2019): 60–74. https://doi.org/10.1177/1094670518802059.
ELSA
| DOI
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias, Roger Moser, and Gopalakrishnan Narayanamurthy. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research 21, no. 4 (2018): 421–37. https://doi.org/10.1177/1094670518770034.
ELSA
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13 Publikationen
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
Borgh, Michel van der, Tobias Schäfers, Adam Lindgreen, and C. Anthony Di Benedetto. “Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.” Industrial Marketing Management : The International Journal for Industrial and High-Tech Firms 103, no. 5 (2022): A1–6. https://doi.org/10.1016/j.indmarman.2022.03.015.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi, F., J. Westphal, D. Rangarajan, Tobias Schäfers, M.C. Parra-Merono, and M.D. De-Juan-Vigaray. Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers, Tobias, and Marina Leban. On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models, n.d.
ELSA
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso, Gerrit, Tobias Schäfers, Stefan Brinkhoff, and Nina Nauß. „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement, n.d.
ELSA
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers, Tobias, Marina Leban, and Florian Vogt. “On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure.” Journal of Business Research 39, no. 2 (2022): 751–61. https://doi.org/10.1016/j.jbusres.2021.09.054.
ELSA
| DOI
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers, Tobias, and Mark Groza. Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities , n.d.
ELSA
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 |
Schäfers, Tobias, Gopalakrishnan Narayanamurthy, Roger Moser, and Marina Leban. “The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks.” Psychology & Marketing 38, no. 11 (2021): 2073–88. https://doi.org/10.1002/mar.21541.
ELSA
| DOI
| Download (ext.)
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers, Tobias, Tomas Falk, Ashish Kumar, and Julia Schamari. “More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior.” Journal of Business Research 135 (2021): 282–94. https://doi.org/10.1016/j.jbusres.2021.06.033.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers, Tobias, Stefan Ruffer, and Eva Böhm. “Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration.” Industrial Marketing Management 93 (2020): 466–81. https://doi.org/10.1016/j.indmarman.2020.06.002.
ELSA
| DOI
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs, Joe, Tobias Schäfers, and Mark D. Groza. “Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements.” Journal of Marketing Theory and Practice 28, no. 4 (2020): 357–72. https://doi.org/10.1080/10696679.2020.1768869.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso, Gerrit Paul, Tobias Schäfers, and Monika Kukar-Kinney. “Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches.” Journal of Business Research 101 (2019): 229–42. https://doi.org/10.1016/j.jbusres.2019.03.050.
ELSA
| DOI
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht, Arne K., Tobias Schäfers, Gianfranco Walsh, and Sharon E. Beatty. “The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery.” Journal of Service Research 22, no. 1 (2019): 60–74. https://doi.org/10.1177/1094670518802059.
ELSA
| DOI
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers, Tobias, Roger Moser, and Gopalakrishnan Narayanamurthy. “Access-Based Services for the Base of the Pyramid.” Journal of Service Research 21, no. 4 (2018): 421–37. https://doi.org/10.1177/1094670518770034.
ELSA
| DOI