Tobias Schäfers

FBW - Studiengang Wirtschaftspsychologie
FBW - Fachgebiet Marketingpsychologie
tobias.schaefers@th-owl.de
ID
77945

13 Publikationen

Alle markieren

[13]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M et al. (2022) Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.   Industrial marketing management : the international journal for industrial and high-tech firms 103, A1–A6.
ELSA | DOI
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F et al. (n.d.) Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. .
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T and Leban M (n.d.) On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. .
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G et al. (n.d.) „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement. .
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M and Vogt F (2022) On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure. Journal of Business Research 39, 751–761.
ELSA | DOI
 
[8]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T and Groza M (n.d.) Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities . .
ELSA
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | OA
Schäfers T et al. (2021) The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks. Psychology & Marketing 38, 2073–2088.
ELSA | DOI | Download (ext.)
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers T et al. (2021) More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior. Journal of Business Research 135, 282–294.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers T, Ruffer S and Böhm E (2020) Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration. Industrial Marketing Management 93, 466–481.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs J, Schäfers T and Groza MD (2020) Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements. Journal of Marketing Theory and Practice 28, 357–372.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso GP, Schäfers T and Kukar-Kinney M (2019) Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches. Journal of Business Research 101, 229–242.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht AK et al. (2019) The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research 22, 60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers T, Moser R and Narayanamurthy G (2018) Access-Based Services for the Base of the Pyramid. Journal of Service Research 21, 421–437.
ELSA | DOI
 
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Zitationsstil: Political Science (Journal)

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13 Publikationen

Alle markieren

[13]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 8328
van der Borgh M et al. (2022) Moving the Needle: Publishing Academic-Practitioner Research in Industrial Marketing Management.   Industrial marketing management : the international journal for industrial and high-tech firms 103, A1–A6.
ELSA | DOI
 
[12]
2022 | Konferenz - Vortrag | ELSA-ID: 8339
Lauzi F et al. (n.d.) Sales Enablement for Industrial Marketing: Exploring Contingencies and Dynamics. .
ELSA
 
[11]
2022 | Konferenz - Vortrag | ELSA-ID: 8340
Schäfers T and Leban M (n.d.) On-Demand Features: Opportunities and Challenges of Fractional as-a-Service Business Models. .
ELSA
 
[10]
2022 | Konferenz - Vortrag | ELSA-ID: 8341
Cziehso G et al. (n.d.) „Just Try It on!” - Using Location-Based Bluetooth Technology to Reveal the Effects of Fitting Room Visits on Purchases and in-Store Movement. .
ELSA
 
[9]
2022 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7517
Schäfers T, Leban M and Vogt F (2022) On-Demand Features: Consumer Reactions to Tangibility and Pricing Structure. Journal of Business Research 39, 751–761.
ELSA | DOI
 
[8]
2022 | Konferenz - Vortrag | ELSA-ID: 8808
Schäfers T and Groza M (n.d.) Selling Ownership or Selling Access? Examining Salespersons’ Preferences and Capabilities . .
ELSA
 
[7]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7518 | OA
Schäfers T et al. (2021) The Sharing Economy at the Base of the Economic Pyramid: How Access‐based Services Can Help Overcome Ownership Risks. Psychology & Marketing 38, 2073–2088.
ELSA | DOI | Download (ext.)
 
[6]
2021 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7519
Schäfers T et al. (2021) More of the Same? Effects of Volume and Variety of Social Media Brand Engagement Behavior. Journal of Business Research 135, 282–294.
ELSA | DOI
 
[5]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7520
Schäfers T, Ruffer S and Böhm E (2020) Outcome-Based Contracting from the Customers’ Perspective: A Means-End Chain Analytical Exploration. Industrial Marketing Management 93, 466–481.
ELSA | DOI
 
[4]
2020 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7521
Cobbs J, Schäfers T and Groza MD (2020) Construal Level Effects in Sponsorship-Linked Marketing: Informativeness and Timing of Announcements. Journal of Marketing Theory and Practice 28, 357–372.
ELSA | DOI
 
[3]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7522
Cziehso GP, Schäfers T and Kukar-Kinney M (2019) Free No More - Investigating Customer Reactions to Unexpected Free-to-Fee Switches. Journal of Business Research 101, 229–242.
ELSA | DOI
 
[2]
2019 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7524
Albrecht AK et al. (2019) The Effect of Compensation Size on Recovery Satisfaction After Group Service Failures: The Role of Group Versus Individual Service Recovery. Journal of Service Research 22, 60–74.
ELSA | DOI
 
[1]
2018 | Zeitschriftenaufsatz (wiss.) | ELSA-ID: 7523
Schäfers T, Moser R and Narayanamurthy G (2018) Access-Based Services for the Base of the Pyramid. Journal of Service Research 21, 421–437.
ELSA | DOI
 
Markierte Publikation(en)

Suche

Publikationen filtern

Darstellung / Sortierung

Zitationsstil: Political Science (Journal)

Export / Einbettung